#thefemininesideoftheworld, Matilde Minauro’s project for women

#thefemininesideoftheworld, Matilde Minauro’s project for women

Giulia Pacciardi · 3 months ago · Photography

We spoke to you a few months ago about Matilde Minauro, also known as Quietpoem, and the delicate and intimate aesthetics of her photographs.
We were impressed by her entire work on her Instagram profile, where she publishes photographs of a peaceful, quiet, elegant, and light world, accompanied by equally clean and poetic words and thoughts.

It was on that profile that a few weeks ago that Matilde decided not only to tell her story but also to dedicate some space to women who over the years have begun to follow her and appreciate her work and her essence.

Matilde, with the project #thefemininesideoftheworld, has decided to use the space she has managed to create for herself to make other women talk too, to allow them to tell who they are, what they do, what their dreams are but also what it means for them to be women.

The response she had was huge, many of her followers wanted to share with her personal stories, thoughts, feelings, difficulties, goals, and their vision of the world.
What she managed to create is an honest and sincere narration of real stories told by women for women, without limits and mediations.

“My choice to embark on this incredible journey to discover the world of women and to give women the freedom to tell their story stems from a need that, as a woman, I have always felt.
As women, we must learn to imagine ourselves so much that we become capable of shaping our lives, without any imposed vision, which very often we end up accepting but which does not represent us.  
My intention is to create an open and sincere space where everyone can finally tell their story from a personal point of view. 

From here, the possibility of giving concrete support to all women’s entrepreneurial, cultural and artistic realities, came naturally, because we have always seen only the “products” created by those realities, without knowing the story of the women who have fought for the realization of their dreams”. – Matilde told us about her idea and her project.

#thefemininesideoftheworld has thus become a real campaign of female empowerment that culminated with a collaboration with the Lenereidi brand, whose revenues will be donated to the Casa Internazionale Delle Donne (International House of Women).

The limited-edition collaboration implemented by Matilde and Fabiola, the founder of Lenereidi, is an invitation to be part of the change by supporting an important reality such as the one they decided to donate, a free and self-financed center that for more than thirty years has been fighting against sexism and racism, providing welcome and support to women in difficulty and victims of violence, as well as an active part in the development of international cooperation networks, with particular attention to health, work, and women’s artistic production.

You can buy the Feminine Tee, the Feminine Tee Flower and the Feminine Chiacchiera here, to read instead all the testimonies collected by Matilde on her Instagram profile go here.

*The revenues from sales will be donated to the association on a pro-rata basis (i.e. excluding labor hours and costs of materials and packaging).

#thefemininesideoftheworld, Matilde Minauro’s project for women
Photography
#thefemininesideoftheworld, Matilde Minauro’s project for women
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Tom Leighton, the charm of cities in the dark of night

Tom Leighton, the charm of cities in the dark of night

Giulia Guido · 3 months ago · Art, Photography

What happens in the streets of big cities when the sun goes down and darkness covers everything? What happens to crowded squares, offices, shops? Luckily for us there are those who at night, instead of resting and sleeping, leave home and, fascinated by the spectacle that comes to life when the lights go out, start taking pictures. Tom Leighton is an English artist, photographer and printmaker who has been travelling the world for years, from London to Hong Kong, in search of views and scenarios to photograph. 

Deeply fascinated by urban environments, Tom Leighton works almost always at night, photographing the deserted streets, the buildings that lose their purpose and become imposing monoliths, the luminous signs that seem suspended between the earth and the sky. 

Among his works, what captured our attention the most are the two photographic series taken in Tokyo. The Japanese capital has more than 9 million inhabitants, but in Tom Leighton’s shots it appears almost deserted, it seems to have been abandoned by everyone. 

So, without all those people crowding the city during the day, the photographer’s eye can rest on the details, the shapes of the buildings, the views, the symmetries, inviting us to rediscover these urban landscapes with him. 

“Leighton asks us to reconsider our cities, what they are and what they might become.”

We have selected only some of his photographs, but to discover all the projects of Tom Leighton visit his website, his Instagram profile and his Behance page. 

Tom Leighton, the charm of cities in the dark of night
Art
Tom Leighton, the charm of cities in the dark of night
Tom Leighton, the charm of cities in the dark of night
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“The invisible city”, Benoit and Gella’s latest project

“The invisible city”, Benoit and Gella’s latest project

Emanuele D'Angelo · 3 months ago · Art

The artists Camille Benoit and Mariana Gella used the lockdown to give life to their latest project “The invisible city“, architectural models of fantastic cities, made only with paper and tools they had at home.

Their four paper models, called Saori, Azra, Calista and Ika, were inspired by Italo Calvino’s book “Città invisibili“, which “explores the imagination through Marco Polo’s travel descriptions“.

Benoit and Gella have transformed their living room into a real workshop to assemble their four projects. Most days we woke up with small pieces of their projects in the beds, initially they drew the cities on paper before developing the front elevations on Illustrator to get a general idea of what the architecture would look like.

Although “The invisible city” are imaginary, their design was based on some real buildings, including Ricardo Bofill’s La Muralla Roja, which inspired the Calista model, and L’Institut du Monde Arabe and Sakura House, which influenced Saora.
Ika was designed to take inspiration from S+PS Architects’ Collage House, while Azra refers to Xavier Corberó’s house.

“The invisible city”, Benoit and Gella’s latest project
Art
“The invisible city”, Benoit and Gella’s latest project
“The invisible city”, Benoit and Gella’s latest project
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Ariel Sun’s digital and minimalist illustrations

Ariel Sun’s digital and minimalist illustrations

Giulia Guido · 3 months ago · Art

Ariel Sun is a New York based Chinese designer and artist who creates minimal and hyper-coloured digital illustrations. 

Ariel is a self-taught artist, she has never attended art classes or schools, this allowed her to develop a personal style, based only on her taste, and to work only on her favorite subjects. 

Over the years, what began as a pastime, a way to give vent to her creativity, has become a work that has led Ariel Sun to collaborate with different brands and clients. 

Unlike many of her colleagues, Ariel works completely digitally, from the sketch to the last finishing touches, often being inspired by what she sees, from her travels, at other times by photographs. The strong contrasts, which give life to plays of light and shadow, and a palette of bright and full colors are balanced by a minimalist style, made of a few lines and even fewer elements, giving the final result a relaxing and peaceful. 

We have selected only some of Ariel Sun’s works, but to discover them all and not to miss the next ones follow her on Instagram and visit her website

Ariel Sun’s digital and minimalist illustrations
Art
Ariel Sun’s digital and minimalist illustrations
Ariel Sun’s digital and minimalist illustrations
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M&C Saatchi’s commercial for Promote Iceland inspired by scream therapy

M&C Saatchi’s commercial for Promote Iceland inspired by scream therapy

Giulia Pacciardi · 3 months ago · Art

Filmed during the lockdown period, one of the most stressful and frustrating moments we’ve experienced in recent years, the first campaign by advertising agency M&C Saatchi London for Promote Iceland is an invitation to let all the weight we feel inside out of our bodies.

It’s called Let it out and it’s inspired by scream therapy, a therapeutic tool developed in the 70s to help people get rid of repressed emotions by removing accumulated stress.

If you don’t think it works, you can try it by going to the “Looks like you need to Let It Out” website, recording your scream and letting it spread through speakers located in seven locations in Iceland including Festarfjall, on the Reykjanes peninsula, Djúpivogur, to the east, and Skógafoss waterfall to the south.

While you’re waiting to reclaim your travels and your planet, send your voice to the place that you think should be the first to welcome you.

M&C Saatchi’s commercial for Promote Iceland inspired by scream therapy
Art
M&C Saatchi’s commercial for Promote Iceland inspired by scream therapy
M&C Saatchi’s commercial for Promote Iceland inspired by scream therapy
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