Space Hippie and ISPA, the future of Nike

Space Hippie and ISPA, the future of Nike

Andrea Tuzio · 2 months ago · Art, Style

Who are the new athletes?
To answer this question we have to go back in time and precisely to the beginning of the 70s at Oregon University where, the then coach of the athletics team – although he liked to call himself a COMPETITIVE REACTION PROFESSOR – met a guy who poles vaulting, and then became his trainee.
The two people in question are Bill Bowerman, co-founder of Nike and Tinker Hatfield, the most important and influential sneaker designer in history and who will make the Beaverton company’s fortune.

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While attending his second year of college, Tinker fell from 5 meters during a training session and fractured his ankle very seriously. The doctors were skeptical of the possibility that Hatfield could continue his sport. Since he was admitted to the University of Oregon on a scholarship, his very stay at the UO was in danger, he risked losing it.
After 5 operations Tinker got back on his feet and his coach, Bowerman, built him a special pair of shoes with cleats and an insole on one side because he was limping. Those shoes allowed the young Hatfield to continue competing and therefore to stay at university.
Tinker Hatfield graduated in Architecture in 1977.

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The close relationship between Bill Bowerman and Tinker Hatfield taught the latter what we now call the “Hatfield approach”, which is to make the athlete participate in the creative process of the shoe that is being created.
But in what way? By participating in each other’s working life, getting to know each other and understanding the needs and wishes of the athlete himself.

Contemporaneity has changed things, or rather, focused them.

Nike has decided to overturn the classic modus operandi of studying athletes and their competitive needs and adapt them to the context within which we all move every day, the city.
The metropolises we are all used to living in now force us to move around a lot, the work we do leads us to stay out of the house for more than 9/10 hours sometimes and we often face the unpredictability of a changing climate due to the strong environmental impact that man is having on the planet.

The Portland company has responded to this new and necessary need with Nike Space Hippie, released today June 11, an experimental collection of 4 different shoes inspired by life on Mars, where raw materials are scarce and no supply mission is underway. Created with waste, Space Hippie is the result of the encounter between sustainable practices and radical design.

Nike’s mission was to create their shoe with the lowest environmental impact ever using recycled waste.
The company rethought the entire production cycle, from raw materials to launch, to redefine the design in a whole new way.

One athlete’s waste is another athlete’s treasure. Space Hippie’s Flyknit yarns are made of 100% recycled material from plastic bottles, t-shirts and production waste. The Crater Foam structure uses approximately 12% Nike Grind rubber combined with other foam materials for greater sustainability, lightness and responsiveness.

Nike Space Hippie is nothing more than a standardized exemplification of a project that has been going on for years, in the shadows but not much, and that has a precise name, ISPA (IMPROVISE / SCAVENGE / PROTECT / ADAPT).

These are the four keywords that describe a design logic that looks mainly at the environment that we are around and that we have built.
ISPA has been developed by a global team that has studied everything from the long and difficult journeys around the metropolis to the unpredictable reality of a changing climate. It is a set of principles that has already transformed the company’s production and is applicable to both clothing and sneakers, exactly what has been done with Space Hippie. The details are set out in a company memo: reconsider the many factors that regulate city life such as water, air pollution, transport, climate and urban sprawl.

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@team_team_team_team_team_team 🖤collabs

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The ISPA team is the hand behind Nike’s most important collaborations in recent years: The Ten, Tom Sachs, Matthew Williams, Martine Rose, Comme des Garçons, sacai, Undercover, A-COLD-WALL*, AMBUSH, Stüssy and I could go on.

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#ISPA @team_team_team_team_team_team GHOST AQUA

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ISPA is a survivalist philosophy: functionality, versatility, adaptability, reuse and recycling based on the surrounding environment and focused on urban performance. Within this environment (contemporary cities) we live in a constant state of evolution, our state as human beings is updated and evolves. ISPA wants to be a response and a solution to these changes, a declaration of intent and awareness of the challenges we face as inhabitants of this planet, as new athletes. A set of experimental design principles that represent a pinnacle guided by experimentation and aimed at solving problems.

It represents the principle that, with the right inspiration, any problem can be solved with the material at hand.

Part of his philosophy is explained by a guide:

  • Never be blocked by the first answer to a problem, IMPROVISE to see if it can be improved
  • To find the materials you need, SCAVENGE and pull together the best available options to solve the problem
  • Your solution must PROTECT against the problem 
  • ADAPT all solutions to fit their broadest potential

The guys at ISPA call the new athletes, unique athletes: people who push themselves and their bodies to be part of the idiosyncratic routine we live every day. Each one of us is treated like any other top athlete, helping us, through a new design concept, to face all the small challenges that our playing field, the city, places before us.

To answer the initial question, the new athletes are all of us. We, the inhabitants of contemporary metropolises, face our urban battles every day without ever breaking down, just like any professional athlete.
ISPA and Nike’s latest release, Space Hippie, represent the concrete and sustainable future of Beaverton’s company.

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HAPPY HOLIDAYS YALL @team_team_team_team_team_team 🖤

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Space Hippie and ISPA, the future of Nike
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 3 weeks ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs. 
For this InstHunt collection of this week we have selected your 10 best proposals: @emipitti, @alessandrascopetta, @mattia.dn, @marina_bocchetti, @maggie.ferraro, @georgiacalderone, @f_o_c_u_s_s, @ondiraitnu, @snapmyeye, @alinuvemphotography.

Tag @collateral.photo to be selected and published on next InstHunt.

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Sicilia

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A thousand leaves; 1 or 2?

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riflesso

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InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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Frank Kunert’s handmade miniatures

Frank Kunert’s handmade miniatures

Emanuele D'Angelo · 3 weeks ago · Photography

Thanks to Frank Kunert’s meticulous craftsmanship, it sometimes takes a few moments for the viewer to realize he is looking at a model. Many of the photographs seem to depict a daily scene of domestic life, a dining room, a nursery, except for the inclusion of a single strident detail, a trademark of his.

The German artist’s handmade miniatures recreate seemingly normal scenes which, on further examination, reveal a surreal scenario.
In Under The Bridge, a support column for a highway flyer has been transformed into a sweet terraced house, while in Climbing Holidays a roadside motel is only accessible via a ladder.

“I hope the viewer will enjoy it, but also feel the melancholy of my works and the ambivalence of life, the comedy and tragedy of our so-called civilized world.”

In One Bedroom Apartment, a door opens onto a closet-shaped house with a mattress embedded in a corner above a toilet, while a lovely balcony with trees and a sun umbrella protrudes incongruously from the side of a power station that erupts pollution in Small Paradise.

For Place In The Sun, use the balconies to illustrate the lives of the wealthy and the underprivileged, where a beautiful new villa has an outdoor terrace that cantilevered over the neighbor’s balcony, blocking the light.

Frank Kunert’s handmade miniatures
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Frank Kunert’s handmade miniatures
Frank Kunert’s handmade miniatures
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Tamara Lichtenstein and her analog and female photography

Tamara Lichtenstein and her analog and female photography

Giulia Guido · 3 weeks ago · Photography

They could be frames from a film or photographs from a personal diary from the 1980s. Tamara Lichtenstein‘s analog shots enclose a timeless beauty that never tires. 

Originally from Bolivia, Tamara lives in Hudston, Texas, and started taking pictures when she was still a little girl, when her mother gave her a camera and decided to put all her creativity into the shots she took. 

Today Tamara Lichtenstein’s name is internationally recognized and, in addition to collaborating with different brands and clients, she has realized several personal projects that have literally captured our attention and our hearts.

At the center of Tamara’s artistic research we can surely find the female universe and its facets: leafing through her shots we meet faces and bodies without filters, wrapped in their natural beauty. 

The grain and style of analog photography combined with the perfect use of light and the effects of double exposure, a recurring technique in Tamara’s shots, give the photographs a cinematographic style that is impossible to forget. 

Below you can find a selection of the shots, but to find out more visit Tamara Lichtenstein’s website and Instagram profile.  

Tamara Lichtenstein and her analog and female photography
Photography
Tamara Lichtenstein and her analog and female photography
Tamara Lichtenstein and her analog and female photography
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Tom Leighton, the charm of cities in the dark of night

Tom Leighton, the charm of cities in the dark of night

Giulia Guido · 4 weeks ago · Art, Photography

What happens in the streets of big cities when the sun goes down and darkness covers everything? What happens to crowded squares, offices, shops? Luckily for us there are those who at night, instead of resting and sleeping, leave home and, fascinated by the spectacle that comes to life when the lights go out, start taking pictures. Tom Leighton is an English artist, photographer and printmaker who has been travelling the world for years, from London to Hong Kong, in search of views and scenarios to photograph. 

Deeply fascinated by urban environments, Tom Leighton works almost always at night, photographing the deserted streets, the buildings that lose their purpose and become imposing monoliths, the luminous signs that seem suspended between the earth and the sky. 

Among his works, what captured our attention the most are the two photographic series taken in Tokyo. The Japanese capital has more than 9 million inhabitants, but in Tom Leighton’s shots it appears almost deserted, it seems to have been abandoned by everyone. 

So, without all those people crowding the city during the day, the photographer’s eye can rest on the details, the shapes of the buildings, the views, the symmetries, inviting us to rediscover these urban landscapes with him. 

“Leighton asks us to reconsider our cities, what they are and what they might become.”

We have selected only some of his photographs, but to discover all the projects of Tom Leighton visit his website, his Instagram profile and his Behance page. 

Tom Leighton, the charm of cities in the dark of night
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Tom Leighton, the charm of cities in the dark of night
Tom Leighton, the charm of cities in the dark of night
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