Despite the restrictions due to lockdown, which made the work far from easy, the artist duo Vallée Duhamel managed to make the video for Daisies, Katy Perry’s latest single, creating a small masterpiece.
Formed by Julien Vallée and Eve Duhamel, the duo Vallée Duhamel specializes in creating CGI and live-action videos for international clients such as Apple, Hermès and Google Android. In fact, the initial idea for Daisies was to make a live-action video, but lockdown and mandatory quarantine overturned the initial plans.
So, the two artists decided to opt for illustration and animation, deciding to continue the project despite the distance with the rest of the creative and production team. For weeks, more than 40 people around the planet worked tirelessly to finish the work on time, without sacrificing quality.
The final result is an animated video with a surreal and dreamlike atmosphere that sees as the protagonist a faceless girl who finds herself facing the obstacles of life, represented by a rock that gets bigger and bigger and that literally blows up everything around the young girl.
The more time passes the more complicated the situation becomes and adapting to change seems more and more difficult. In the end, however, the girl finds the strength to face the obstacles that crumble into a thousand daisy petals.
The reference to the myth of Sisyphus, punished by Zues for pushing a boulder from the base to the top of a mountain, has not gone unnoticed by many. But each time they reached the top the rock would fall to the other side, condemning Sisyphus to push the rock for eternity.
Watch the video below!