From Barilla to Nike: advertising at the time of COVID-19

From Barilla to Nike: advertising at the time of COVID-19

Giulia Guido · 7 months ago · Art

There is no closer link than that between reality and advertising, which is why companies around the world have replaced campaigns and commercials promoting their products to give their audience something more important, a message of hope.

Let’s discover the best campaigns at the time of COVID-19.

Barilla 

Maybe we are biased and in moments of crisis our patriotic side suddenly awakens, maybe Sophia Loren‘s voice has bewitched us like a mermaid’s, Barilla’s campaign is a dedication of love to Italy and its people that, once again, resists.

Fiat US

Fiat US has also decided to send its message to our beloved country, from Little Italy to Big Italy, and it does so through the voice of none other than Francis Ford Coppola.

FCA

Not only Fiat US, but the entire multinational FCA has sent its personal message, a real anthem, to all of us.
These empty streets should make us feel sad. And yet, they have never seemed so full. Full of our hopes, our dreams. Full of courage, strength, and pride.

Nike

Nike could not miss, which in all these years has managed to get us excited by telling stories through wonderful campaigns, and even on this occasion has hit the target once again. The message is clear, if we play at home we play for the whole world.
This is our chance. Play for the world”. 

McDonald’s: Unskippable Ad

The advertising agency Leo Burnett Mosca has created a brilliant campaign for McDonald’s: it’s a pre-roll commercial, those ads that appear before a video on YouTube, that you can’t skip. For about 20 seconds you will be forced to watch a person wash their hands. Maybe this will remind you to do it too!

McDonald’s Brazil: Separated 

McDonald’s Brazil was one of the first campaigns to be run on the internet. What better way to make people understand to keep the social distance than to separate the two famous arches that form the McDonald’s logo?

Ikea Spain

The commercial created for Ikea Spain and then re-proposed in English gives voice to our homes, which in this period has become our whole world.
I am your home and I’ll be here for you, no matter what”.

Facebook 

In the Facebook commercial, empty cities and fear leave room for faces and happy moments that are not missing even in this time, reminding us that as long as we have a way to find ourselves we will never really be lost.

Google 

With its commercial, Google thanks all those who are fighting this battle on the front line. Images shot inside hospitals and the words of doctors and nurses are interspersed with the most common research related to COVID-19.

Coca-Cola Italia 

To support the Italian Red Cross, Coca-Cola Italia relied on Cesare Cremonini and one of his best known songs. 
Anche se distanti, restiamo uniti. E domani sarà un giorno migliore.”

Lonely planet 

We also wanted to add the beautiful post that Lonely Planet Italia published at the beginning of the quarantine to remind their followers to stay home.
Arrampicatevi sulle Divano Mountains, tuffatevi nell’impetuosa Doccia Gelata e provate lo street food di Quelcherestainfrigo. È ora di godervi un luogo magico come non avete mai fatto prima: è ora di stare a casa.

From Barilla to Nike: advertising at the time of COVID-19
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From Barilla to Nike: advertising at the time of COVID-19
From Barilla to Nike: advertising at the time of COVID-19
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Art is Resistance – Mauro Gatti

Art is Resistance – Mauro Gatti

Giulia Pacciardi · 7 months ago · Art

Monday will start a new week of Art is Resistance, the charity project curated by Collater.al, with a new artist, a new artwork and a live performance on Instagram.
After the illustrators Ale Giorgini, Osvaldo Casanova, Fernando Cobelo, Gianluca Folì, Johnny Cobalto, Francesco Poroli, the artist who will perform live and put his work up for auction is Mauro Gatti.

In the last few weeks many artists have taken turns on our and your screens, all belonging to a different world, but all with the same goal: to help the Lombardy region to cope with the health emergency caused by Covid-19.

While you’re waiting for the live broadcast with Mauro Gatti, who will connect from Los Angeles where he lives and works, take a tour of all the active auctions, including that of the designer Erasmo Ciufo who closed last week’s Art is Resistance.

MAURO GATTI – on Collater.al‘s Instagram profile and on his profile from 4:00 pm on 13.04.2020

Originally from Italy, I Live in LA where everyone surfs except me.
I have 15+ years award-winning creative career (including a 2017 Emmy Award for Best Interactive) and I love ideas, innovation, pizza and dogs.
I love to make people happy with my art across all kinds of projects, from illustration to creative direction, children’s books and game design.
In 2018 I created The Happy Broadcast, a counter hate and fear culture project where I feature positive news from around the world.
A visual antidote to the doom and gloom we see and hear in the media.

On Monday 13th, Mauro Gatti will be live on our Instagram profile and on his staff and will work on an ad-hoc illustration that, as soon as finished, will be auctioned on 32actions where he will stay for a month.

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Art is Resistance – Mauro Gatti
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Art is Resistance – Marco Mazzoni

Art is Resistance – Marco Mazzoni

Giulia Pacciardi · 6 months ago · Art

After yesterday’s live show with illustrator Mauro Gatti, the second artist to take part in Art is Resistance is Marco Mazzoni.

Like all the artists involved in the charity project that we have been curating for three weeks now, Marco has decided to make available to the Lombardy region one of his artworks created ad hoc for this occasion.
At the end of the month, in fact, all proceeds from the auctions you are participating in will be donated to the region to help doctors and nurses to work safely despite the health emergency that sees them on the front line.

Tomorrow at 15:00 we will upload Marco’s artwork on 32auctions but also the making-of of the work on our Instagram profile.
While you’re waiting, take a tour HERE and participate in the auctions already underway by the end of April!

MARCO MAZZONI – on Collater.al’s Instagram profile and on his profile from 15:00 on 14.04.2020

Marco Mazzoni was born in 1982 in Tortona but lives and works in Bergamo.
In 2007 he graduated in painting at the Brera Academy of Art (Milan). 
Working exclusively with coloured pencils, he often represents the flora, fauna and feminine mysticism of Sardinia in the 16th-18th centuries.
His illustrations have appeared in books, newspapers and magazines such as The New Yorker, Juxtapoz Magazine, Hi Fructose Magazine, Les Arts Dessinés, Arte Mondadori.

For Albin Michel he published the illustrated book “Poucette” (“Pulgarcita” in Spain for Edelvives, “Mignolina” in Italy for Rizzoli). He is preparing an illustrated book in collaboration with Sebastien Perez for the Soleil publishing house in 2020.
He collaborates with Jonathan LeVine Projects (New Jersey) and Thinkspace Projects (Los Angeles) for America, Gallery Benoni (Copenhagen), Galleria Patricia Armocida (Milan), Galleria Giovanni Bonelli (Milan) for Europe. 
He participated in the 54th. International Art Exhibition, Venice Biennale, Italian Pavilion, curated by Vittorio Sgarbi, Lombardy Regional Pavilion, Palazzo Te, Mantua, “Turn The Page: the first ten years of hi-fructose” at Virginia Museum Of Contemporary Art (Moca) (US), POW! WOW! Hawai’i at the Honolulu Museum of Art School (US), LA NATURA SQUISITA: BEYOND THE BOUNDARIES OF POP at the Fondazione Stelline (Milan), The New Vanguard – at The Lancaster Museum of Art and History (MOAH) and in IMAGO at the Much Museum in Munich (Germany).
His personal exhibitions include “Dear Collapse” Thinkspace Project (Los Angeles), “Monism” Galleri Benoni (Copenhagen), “Il Ricordo è Un Consolatore Molesto” Galleria Patricia Armocida (Milan), “Home” Galleria Giovanni Bonelli (Milan), “Animanera” Jonathan LeVine Gallery (NY).

On Tuesday 14th April you will find on Collater.al’s channel the video of the making-of of the unpublished work that will be auctioned on 32actions where it will remain until the end of April.

Art is Resistance – Marco Mazzoni
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The colorful and dynamic illustrations by Petra Eriksson

The colorful and dynamic illustrations by Petra Eriksson

Giulia Guido · 6 months ago · Art

Colorful, dynamic and daring. These are the illustrations of Petra Eriksson, a young illustrator of Swedish origin who now lives and works in Barcelona. This is not the first time we talk about the work of this young artist, about two years ago we focused on the beautiful portraits that led her to edit the illustrations for the book Bygone Badass Broads: 52 Forgotten Women. Today we come back to talk about her because in these years Petra Eriksson’s portfolio has continued to grow, starting to give space to other subjects as well. 

Thus, the production of portraits is interspersed with two other subjects that have become more and more present, landscapes and food

Always characterized by safe and bold use of color and full backgrounds, Petra Eriksson’s work fascinates her 80,000 followers every day on Instagram, but that’s not all. In fact, Petra Eriksson’s style has led her to collaborate with clients such as The New Yorker, The Guardian, and The Sunday Telegraph

Below you can find a selection of her work and find out more go on Petra Eriksson’s website and Instagram profile

The colorful and dynamic illustrations by Petra Eriksson
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“It can’t rain all the time,” Pejac’s window

“It can’t rain all the time,” Pejac’s window

Emanuele D'Angelo · 6 months ago · Art

We are going through a difficult, hard time, we have said it many times, but hopefully, as soon as we get out of it.
The creativity of artists, however, has not remained in quarantine, quite the contrary. Pejac, street artist that over the years we have come to know, continues to amaze us even from his studio in the center of Madrid with his latest work entitled “It can’t rain all the time“, a quote from the famous movie “The Raven“, perfect for the period we are all going through.

The world-famous Barcelona-born artist replicates great classical masterpieces in a modern key, but not only that, his minimalist art varies from miniature drawings to striking site-specific interventions.
Pejac skillfully embellishes public spaces, but with his works, he wants to provide careful reflections on current themes, such as social and environmental issues. 

This time, however, he had to adapt to the decrees in force, not being able to beautify public spaces, he transformed his window into an artwork inspired by the famous “Golconda” by Magritte.
The acrylic figures, painted directly on the windows of his studio, seem to rain from the sky for an optical effect, protected by vintage gas masks and well-spaced one from the other as required by current regulations.

Once again, Pejac surprises us, in a simple way, inviting us to unleash our imagination beyond all limits, even if our view from the home is always the same.
You try it too!

“It can’t rain all the time,” Pejac’s window
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